In 2007 Gordon and Heidi Reid established the Gencon Foundation, an initiative they hoped would encourage their family to thoughtfully discuss worthwhile projects they could support together. They came to an understanding about how to distribute grants in a way that meets their values – social justice, addressing and slowing climate change, promoting and teaching sustainability.
The Reid family and Gencon Foundation have been proud supporters of Ecojustice. The reason is simple. As Gordon explains: “The only way to ensure environmental protection is through the law.” Gordon and Heidi say the foundation has been a wonderful way for their family to celebrate their good fortune and to share it with others in a meaningful way – like protection for B.C.’s southern resident killer whales and their critical habitat and stopping American dirty coal from being transported through Vancouver’s Lower Mainland for export. Philanthropy starts in the home and giving together as a family ensures that these important values are carried on.